From Frustration to Solution
The Observation
Zetta started when our founders—former real estate tech leaders—watched developer after developer struggle with the same problems. Millions spent on marketing. Thousands of leads generated. And yet, most leads never received a timely callback. The ones that did faced inconsistent qualification. The few that reached sales often fell through the cracks during long nurturing cycles.
The Problem
The existing CRMs weren't built for real estate. They were generic tools forcing real estate workflows into software designed for something else entirely. And the "AI features" being bolted on? Mostly suggestions that still required humans to do the work.
The Solution
We built Zetta differently. From day one, it was designed for one industry: Indian real estate. Every feature, every workflow, every AI capability was built for the specific challenges of selling property in India—from multilingual buyers to channel partner networks to RERA compliance.
The Vision
Today, Zetta powers some of the fastest-growing developers in India. But we're just getting started. Our mission is to make AI-powered sales the standard, not the exception—to help every developer, from boutique to national, sell like the best in the business.
